Manager Marketing Media [Switzerland]

 

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Department: Digital Engagement & Marketing
Location: Lausanne, Switzerland
Contract Type: Open-Ended
Activity Level: 100%

Deadline to apply: 31.07.2023
Entry date: 01.10.2023

As a Marketing Media Manager, you will lead planning & execution of world-class cross-channel media campaigns, and drive adoption & usage of marketing technology to contribute to delivery of organisational objectives & targets across DE&M key initiatives.

Main responsibilities

• In collaboration with internal stakeholders, act as central leader of all programmatic and digital marketing media programs to drive Reach, Engagement and Acquisition among core and growth Olympic audiences, as well as contribute to driving Olympic brand relevance and engagement in the IOC priority markets.
• Lead the planning, implementation, optimisation and reporting of marketing media activities across programmatic, paid social and reservation channels, including value-in-kind (VIK) activities with Broadcast & Media Rights partners and paid media-led experiential activations.
• Work closely with Senior SEO & PPC Manager on Paid Search & other PPC activities (e.g., Google Discovery Ads, Apple Search Ads) to ensure holistic cross-channel media planning and activation of Paid Media campaigns.
• Work in partnership with Mobile Marketing Manager and Sign-up Marketing Manager to deliver Paid Media Mobile app and acquisition activities to accelerate marketing efforts to drive installs of the Olympics app and acquire new users at scale.
• Lead ongoing optimisation of performance media activities to manage funnel performance, drive media efficiency and meet/exceed KPIs, directly supporting the delivery of the organisation’s targets (including Reach and Acquisition).
• Lead and execute the Paid Media test & learn agenda, leveraging creatives, platforms, ad formats, bidding algorithms & landing page content as levers to improve the effectiveness and efficiency of paid media activities and drive innovation.
• Work closely with Engagement Marketing Senior Manager on developing, implementing and refining the overarching media strategy and media investment model that will shape how we leverage Paid, Owned & Earned media for Paris 2024, Milano Cortina 2026 and beyond.
• Lead on continuous integration, improvement and scaling of advertising & marketing technology to support specific marketing use cases as well as leverage a data-first approach to marketing, refine audience targeting, deliver more relevant & personalised digital experiences, automate media & creative processes and improve measurement & reporting in collaboration with the media agency & other external partners, Engagement Marketing Senior Manager and Head of Marketing Strategy.
• Work in close collaboration with internal teams and agency partners to curate and build the best-in-class creative assets to engage people through our paid media activities, with focus on dynamic creatives based on audience/data-driven insights to personalise and automate creative production at scale.
• Collaborate with Digital Partnerships team to identify opportunities to generate additional media value from key digital partners (Meta, Google, TikTok, Twitter, Snapchat, Amazon, etc.) and to amplify interactive digital experiences developed with these digital partners to increase overall reach & engagement of the activations and generate additional brand equity among our priority Gen Z audiences.
• Develop media dashboard with the media agency and the Digital Data & Analytics team for real-time media performance tracking to identify opportunities for optimisation and support daily operational needs, as well as and for business reporting to support internal stakeholder management.
• Keep up to date with the latest trends and capabilities in media to ensure media planning & execution are aligned with media best practices and current media consumption behaviour of our target audience, to be able to deliver innovative experiences to our audiences and to share knowledge with relevant internal stakeholders.
• Maintain the daily operating relationship with the media agency and key platforms, including oversight of media plan development, delivery, real-time optimisation, standardised performance reporting, coordination of ad-hoc requests, and finance & invoice management.
• Support Engagement Marketing Senior Manager with procuring, contracting and developing an IOC central media agency and other paid media-related external partners to drive media innovation, operational efficiencies and better-than-average cost performance for the IOC campaigns.

Our requirements

• University/bachelor’s degree or equivalent in business, marketing, advertising, audience data management or related field; Higher education qualification or equivalent (master’s degree, MBA, etc.) is a plus.
• Proven experience in social/digital marketing environments, ideally for global brand and/or entertainment, e-commerce, media company or a digital media agency, with proven track record of acquiring and re-engaging audiences
• Demonstrated hands-on experience with performance media principles, including data-driven mechanics, audience segmentation and personalised content strategy development.
• Demonstrated understanding and hands-on expertise in media planning, buying and optimisation using media platforms, AdTech and reporting & analytics tools to deliver marketing and business objectives.
• Strong leadership and management skills on the agency or client side with experience in managing multicultural teams with varied expertise.
• Global brand / youth / sports marketing experience is a plus.
• English fluency both spoken and written, French and/other language an asset.
• Excellent command of Word, Excel, PowerPoint and of corporate tools and compliance with internal usage rules (SharePoint, Outlook, etc.)
• Strong project leadership and project management skills against a set strategy
• Good understanding of and familiarity with media buying & social platforms, advertising technology and other digital tools, such as:
  • Media Buying & Social Platforms:DV360 or other major DSPs, SA360, Google Ads, Microsoft Advertising, YouTube, Meta, TikTok, Twitter, Snapchat, etc.
  • AdTech Platforms: CDPs/DMPs (mParticle, Salesforce Genie, etc.), data clean rooms, CMPs/DCO, ad servers, mobile measurement & attribution platforms (e.g. Branch, Kochava, Appsflyer), verification & attention measurement providers, etc.
  • Measurement & Tracking Tools: Analytics Platforms (Google Analytics, Adobe Analytics, etc.) and Tagging Platforms (Google Tag Manager, Adobe Launch, etc.)
  • Project Management tools (Asana, Wrike, Redbooth, etc.)
  • Marketing AI and automation tools
• Proven ability to drive business KPIs using performance marketing tactics.
• Expertise in developing and executing paid digital marketing plans with rolling optimisation and improvements to deliver KPIs.
• Ability to multitask and prioritize to deliver the most impactful work.
• Experience working across teams and resolving common solutions from differences.
• Build good relations with all levels of the organisation and external partners.
• Excellent attention to detail, adherence to guidelines & deadlines and articulation of dependencies
• Strong verbal and written communication skills.
  

Come and join an organisation where the spirit of inclusion, gender equality and diversity is embedded in its DNA and which focuses on what unites us – a passion for sport and its values. Work in a flexible and rewarding environment which offers competitive employee benefits and numerous incentives to live a sustainable, healthy and active life. By joining us, you become part of the Olympic Movement and help to build a better world through sport. You will have the opportunity to work with people of more than 70 nationalities.

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